
New Italian tourism campaign features image of Slovenia
ROME – The Italian Ministry of Tourism and ENIT’s new “Open to Wonder” ad campaign stirred up viewers after one scene was revealed to have been shot in Slovenia, said Il Fatto Quotidiano newspaper.
The advertisement, which was revealed by Minister of Tourism Daniela Santanchè on Thursday and will be promoted on flights and railway stations across the world, is worth nine million euros, according to BrandNews.it.
The ad features a modern-day, virtual, “influencer” version of Sandro Boticelli's...
The advertisement, which was revealed by Minister of Tourism Daniela Santanchè on Thursday and will be promoted on flights and railway stations across the world, is worth nine million euros, according to BrandNews.it.
The ad features a modern-day, virtual, “influencer” version of Sandro Boticelli's...